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Website Success

Archive by category: CommunicationReturn

Why Your Visitor’s Fears are Important to You

Why Your Visitor’s Fears are Important to You

A look at the fear and flight response and how it impacts your website

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Why Being Beautiful is Not Enough

Why Being Beautiful is Not Enough

Beauty last only seconds when your message is hard to understand.

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Why Your Visitor’s Fears are Important to You

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Doug Drake 11/30/2020 10:00:00 AM

Communication, Improve Results, Design, Messaging

Fear, Messaging, Roadblock to Response

A look at the fear and flight response and how it impacts your website
Why Being Beautiful is Not Enough

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Doug Drake 11/16/2020 4:56:00 PM

Communication, Improve Results, Strategy

Beauty, Communication Framework

Beauty last only seconds when your message is hard to understand.
Why Your Website Can’t be Your Entire Marketing Plan

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Doug Drake 11/9/2020 4:59:00 PM

Improve Results, Marketing

Traffic, Marketing

How your marketing plan and website work together for success.
Should You Ever Build Your Own Website?

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Doug Drake 11/3/2020 3:53:00 PM

Design, DIY

DIY, Wix, Squarespace, Weebly, Build Your Own

There are a number of DIY website building services, and yes, there ARE times when you should definitely consider using one.

What’s Your Most Important Superpower?

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Doug Drake 9/2/2020 11:25:00 AM

Improve Results

Empathy

The ONE Factor That Has the Greatest Impact on Your Website’s Success.
The First Two Questions Your Web Developer Should Ask You

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Doug Drake 9/10/2020 5:22:00 PM

Improve Results

Questions, Define Success, Visitors Wants

One of the Primary Reasons Most Websites Fail
3 Ways to Give Your Visitors a Reason to Choose You

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Doug Drake 10/12/2020 1:07:00 PM

Improve Results, Strategy, Value Proposition

Value Proposition, Being Choosen

Why having a VALUE PROPOSITION is so important and how to develop yours
3 Ways to Get Visitors to Read More of Your Website’s Text

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Doug Drake 9/28/2020 11:27:00 AM

Improve Results, Design

Tease and Jump, Read More / Read Less, Paced Website, Pace

Your message can’t be PERSUASIVE if it isn’t read.