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Archive by category: CommunicationReturn

Imagination vs Clarity: Which is Most Important?

Imagination vs Clarity: Which is Most Important?

The right way and the wrong way to invite your visitors to use their imagination.

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3 Ways to Direct Your Visitor's Attention

3 Ways to Direct Your Visitor's Attention

Will your visitors notice and understand your primary talking points before they leave?

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3 Steps to Defining Your Message

3 Steps to Defining Your Message

Powerful communication doesn’t just happen – it requires a solid plan.

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Imagination vs Clarity: Which is Most Important?

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Doug Drake 1/25/2021 8:05:00 PM

Communication, Improve Results, User Experience, Marketing, Messaging

imagination, clarity

The right way and the wrong way to invite your visitors to use their imagination.
Why Visitors Engage with a Website

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Doug Drake 1/18/2021 3:52:00 PM

Marketing, Messaging

engagement, story, narrative transportation

How putting the power of story to work for you transforms how your visitors engage with your website.
What Determines How Successful You Are?

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Doug Drake 1/6/2021 12:21:00 PM

Improve Results, Strategy, Value Proposition, User Experience, Marketing, Messaging

Being Driven, Helping Others

This one factor has an enormous impact on your ultimate success.
3 Ways to Direct Your Visitor's Attention

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Doug Drake 12/21/2020 2:43:00 PM

Communication, Improve Results, Design, User Experience, Messaging

Attention, Key Points, Messaging

Will your visitors notice and understand your primary talking points before they leave?

What’s Your Most Important Superpower?

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Doug Drake 9/2/2020 11:25:00 AM

Improve Results

Empathy

The ONE Factor That Has the Greatest Impact on Your Website’s Success.
The First Two Questions Your Web Developer Should Ask You

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Doug Drake 9/10/2020 5:22:00 PM

Improve Results

Questions, Define Success, Visitors Wants

One of the Primary Reasons Most Websites Fail
3 Ways to Give Your Visitors a Reason to Choose You

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Doug Drake 10/12/2020 1:07:00 PM

Improve Results, Strategy, Value Proposition

Value Proposition, Being Choosen

Why having a VALUE PROPOSITION is so important and how to develop yours
3 Ways to Get Visitors to Read More of Your Website’s Text

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Doug Drake 9/28/2020 11:27:00 AM

Improve Results, Design

Tease and Jump, Read More / Read Less, Paced Website, Pace

Your message can’t be PERSUASIVE if it isn’t read.