Here’s the problem: if visitors can’t see themselves benefiting from responding to your call to action, very few will go ahead and respond anyway. Just giving your visitors the facts and asking them to do something rarely works. Your visitors need to actually see themselves, with their “minds eye,” benefiting from what you offer. For added power, they also need to feel those benefits with their emotions.
Of course, what you offer should help your visitors make their lives better in some way. We all work for the benefit of helping others have a better life. This is the secret of success; the more you can help others succeed the more successful you’ll be. But none of that happens if your visitors don’t react to your offer. And the job of your website is to get your visitors to take you up on your offer. That’s how important the way your message is communicated is; your success depends on it.
More than likely, you’re very good at what you do. However, I’m guessing what you do has nothing to do with figuring out how your message can be conveyed using story elements. But the good news is using story to communicate your message is our specialty. We work with you to first understand your message, and then we express your message using the power of story. Does that mean we write a fictional “once upon a time” story for your website? No, but we do use story elements to deliver your message:
These are elements of a story. When your message is told through these elements, it becomes very powerful. This is because these story elements invite your visitors to see themselves in the story – in your message.
But the magic isn’t in just using story elements. It’s possible to tell a story in a very dry and dull way. Stories like that don’t ask us to use our imaginations or they make it difficult to. In stories like those, there’s no fuel for the imagination. And all stories need to fuel our imaginations. That fuel comes primarily from these three sources:
What would it mean to your success if your visitors were to accept your invitation to picture themselves within your message – to see themselves benefiting from responding to your call to action? Imagine your website, with your message, but having the power of story driving your visitors’ responses.
If this sounds valuable to you, I invite you to schedule a free consultation today and let’s talk about how story can turn your website into a powerful and persuasive narrative. Together, we can help your visitors see themselves as part of your story, enjoying the improved life you offer them. We here at Drake Web Development would love to help you invite your visitors into your message. We never charge anyone to talk, so there’s no risk and no obligation. We actually believe what we wrote above – success comes from helping others succeed. That’s why we don’t believe in pressuring you in any way, we’re just here to help. If it ends up that we can produce something that helps you succeed, great – we’ve established a working relationship. If all you need is some advice, that’s great too, because now we’ve gotten acquainted and perhaps we’ll do business with each other in the future. Either way, we both win.