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Communication
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3 Steps to Defining Your Message
Powerful communication doesn’t just happen – it requires a solid plan.
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Why Your Visitor’s Fears are Important to You
A look at the fear and flight response and how it impacts your website
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Why Being Beautiful is Not Enough
Beauty last only seconds when your message is hard to understand.
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How to Invite Visitors into Your Message
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Doug Drake
2/1/2021 5:53:00 PM
Communication
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Asking your visitors to picture themselves in your message sounds good, but how is that done?
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Doug Drake
1/25/2021 8:05:00 PM
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Why Visitors Engage with a Website
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Doug Drake
1/18/2021 3:52:00 PM
Marketing
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engagement
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story
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narrative transportation
How putting the power of story to work for you transforms how your visitors engage with your website.
What Determines How Successful You Are?
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Doug Drake
1/6/2021 12:21:00 PM
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This one factor has an enormous impact on your ultimate success.
What’s Your Most Important Superpower?
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Doug Drake
9/2/2020 11:25:00 AM
Improve Results
Empathy
The ONE Factor That Has the Greatest Impact on Your Website’s Success.
How to Invite Visitors into Your Message
0 Comments
Doug Drake
2/1/2021 5:53:00 PM
Communication
,
Improve Results
,
Marketing
,
Messaging
story
,
messaging
,
imagination
Asking your visitors to picture themselves in your message sounds good, but how is that done?
Why Visitors Engage with a Website
0 Comments
Doug Drake
1/18/2021 3:52:00 PM
Marketing
,
Messaging
engagement
,
story
,
narrative transportation
How putting the power of story to work for you transforms how your visitors engage with your website.
3 Ways to Give Your Visitors a Reason to Choose You
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Doug Drake
10/12/2020 1:07:00 PM
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Why having a VALUE PROPOSITION is so important and how to develop yours
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Build Your Own
Tease and Jump
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imagination
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Fear
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Define Your Message
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