Blog Articles

Website Success

Why Your Website Can’t be Your Entire Marketing Plan

Why Your Website Can’t be Your Entire Marketing Plan

How your marketing plan and website work together for success.

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Should You Ever Build Your Own Website?

Should You Ever Build Your Own Website?

There are a number of DIY website building services, and yes, there ARE times when you should definitely consider using one.

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Should I Spend the Money to Secure My Website?

Should I Spend the Money to Secure My Website?

What having a SECURE website means

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How to Invite Visitors into Your Message

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Doug Drake 2/1/2021 5:53:00 PM

Communication, Improve Results, Marketing, Messaging

story, messaging, imagination

Asking your visitors to picture themselves in your message sounds good, but how is that done?
Imagination vs Clarity: Which is Most Important?

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Doug Drake 1/25/2021 8:05:00 PM

Communication, Improve Results, User Experience, Marketing, Messaging

imagination, clarity

The right way and the wrong way to invite your visitors to use their imagination.
Why Visitors Engage with a Website

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Doug Drake 1/18/2021 3:52:00 PM

Marketing, Messaging

engagement, story, narrative transportation

How putting the power of story to work for you transforms how your visitors engage with your website.
What Determines How Successful You Are?

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Doug Drake 1/6/2021 12:21:00 PM

Improve Results, Strategy, Value Proposition, User Experience, Marketing, Messaging

Being Driven, Helping Others

This one factor has an enormous impact on your ultimate success.

What’s Your Most Important Superpower?

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Doug Drake 9/2/2020 11:25:00 AM

Improve Results

Empathy

The ONE Factor That Has the Greatest Impact on Your Website’s Success.
How to Invite Visitors into Your Message

0 Comments

Doug Drake 2/1/2021 5:53:00 PM

Communication, Improve Results, Marketing, Messaging

story, messaging, imagination

Asking your visitors to picture themselves in your message sounds good, but how is that done?
Why Visitors Engage with a Website

0 Comments

Doug Drake 1/18/2021 3:52:00 PM

Marketing, Messaging

engagement, story, narrative transportation

How putting the power of story to work for you transforms how your visitors engage with your website.
3 Ways to Give Your Visitors a Reason to Choose You

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Doug Drake 10/12/2020 1:07:00 PM

Improve Results, Strategy, Value Proposition

Value Proposition, Being Choosen

Why having a VALUE PROPOSITION is so important and how to develop yours