Design Principles

Have you ever seen a great commercial on TV and told a group of friends about it? Then someone asks, "What company was that for?" and you have no idea. It happens all the time. Just because something is clever, eye-catching, or award winning, it doesn't mean it effectively communicates who you are and what your message is. In fact, often, the more overwhelming the visual appeal, the easier it is to overlook the message.

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That's why at Drake Web Development, we always ask, "Does this design element enhance and support our client's message, or does it distract from it?" We have found that more often than not, less is more.

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Our designs are based on the KISS principle -
Keep It Simple and Short.
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So, while others are entering contests attempting to win design awards, we're busy working with you to communicate your message to your clients and prospects. After all, that's the whole reason we build websites, isn't it.

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