I Felt Like an Idiot!
Water was squirting out of the wall! It wasn't a little trickle either, it was a real gusher, shooting out about six feet onto the floor. I couldn't believe it. How did that happen?
I was hanging a fixture in the laundry room and drilled a pilot hole - right into a water line. After turning the water off, I ran to my computer to find a plumber. It was late afternoon and I didn't want to pay extra for after hours if I could help it.
The first three websites that came up were a mess: lots of text crammed in all over the page, low-quality images, and no easy way to find out if they charge extra for after hours. Do they handle emergency situations? Do they service my part of town? What is their response time? There was no way to tell without spending precious time wading through a ton of text.
But then I hit the winner on the fourth try!
- The website had a "notice-me" design,
- The top-notch visuals gave the narrative a depth that made it memorable, and
- The information was organized in a way that made it easy to find the information I wanted.
I checked two more websites - they were just as bad as the first three: unorganized and poorly designed.
Website four was the one that stood out from the competition, was easy to remember, and had what I wanted; of course, they're the one's I called.